电子商务英语教抓坏程 免费编辑 添加义项名

2007版权信息

书 名: 电子商务英语教程

作 者:张海波

出版社: 中国水利水来自电

出版时间: 2007

开本: 16

定价: 25.00 元

本书是一本为高等院校、高职高专电了商务专业英语教学而编写的教材。重点介绍电子商易务的概念和分类、网络营销、电子支付、在线物流和电子政府等360百科基础知识，此外还介绍了电子商务英来语写作技巧等相关知识。

本书具有选材新颖、原文风格、循序渐进、至换显还岁京查川通俗易懂、图文并茂、在线操作等特点。

本书既适合电子商务专业的读者，也适合相关专业的读者，还可作为从事商务工作人员的工具书按棉称育静助弦。

Chapter 1 Overview of E-Commerce

Unit 1

l.l Passage A What is Electronic Commerce?

1.2 Notesto Passage A

1.3 Activities

1.4 Passage B The Evolution of Electronic Commerce

1.5 Notes to Pass布景答比天age B

1.6 Act周跑龙主纪操乎ivities

1.7 B知常殖三asic E-commerc统组地祖较切解e English Writing

1.8 Related Reading The Basic Technology of E-Commerce--The Int须征件里可击穿谈左ernet

1.9 Work Online

Unit 2

2.1 Passage A The Social Effect Caused by Electronic Commerce

2.2 Notesto Passage A

2.3 Activities

2.4 Passage B Distinguishing Features of E-Commerce

2.5 Notesto Passage B

2.6 Activities

2.7 Basic E-战啊左伤第须损质Commerce English Writing

2.8 Related Rea伤析每ding The Basic Techno四己乙logy of E-Commerce-Internet E受众非并因殖声制长xplorer 6 Overview

2.9 Work Online

Unit 3

3.1 Passage A The Application Flow of Electronic Commerce

3.2 Notes to Passage A

3.3 Activities

3.4 Passage B Ben跑布煤七激备免脚务调efits and 利娘何左进久光包Problems Caused 味稳by Electronic Commerce

3.5 Notes to Passage B

3.6 Activities

3.7 Basic E-Commerce English Writing

3.8 Related Reading The Basic Technology of E-Commerce-Outlook Express

3.9 Work Online

Word Bank 1 (章词汇表1)

Chapter2 Types of E-Commerce

Unit 4

4.1 PassageA Wh展at isB2B?

4.2 Notesto Passage A

4.3 Activities

4.4 Pass克控婷复杀求展概迅age B What is B2C ?

心月致原4.5 Notes to 药复坏模充室满Passage B

4.6 Activities

4.7 Basic E-Commerce English Writing

4.句宗永放类村含读脸马8 Related Reading The Basic Technology of E-Commerce-Make Use of E-mail

4.9 Work Online

Unit 5

5.1 Passage A How B2B Differs from B2C

5.2 Notesto 话伯阿突烈皮零它Passage A

5.3 Activities

5.4 Passage B B2C and Its Customers

5.5 Notesto Passage B

5.6 Activities

5.7 Basic E-Commerce English Writing

5.8 Related Reading Domain, Web, Websi商灯亮越构婷育te and FTP-Simple Steps to Register a Domain Name

5.9 Work Onl尼叶脚效内奏取ine

Word Bank 2 (章词汇表2)

Cha然pter 3 Network M张鱼arketing

Unit 6

6.1 Passage A The Development of Network Marketing

6.2 Notes to Passage A

6.3 Activit弱盐ies

6.4 Passa织控鱼老找革而起ge B Main Strategies of Network Marketing

6.5 Notesto Passage B

6.6 Activities

6.7 Basic E-Commerce English Writing

……

Unit 7

Unit 8

Unit 9

Chapter 4 E-Payment

Unit 10

Unit 11

Unit 12

Unit 13

Chapter 5 E-Shopping & Logistics

Unit 14

Unit 15

Unit 16

Chapter 6 E-Government

Unit 17

Unit 18

Appe四回毛边皇医古它氧全ndix

参考文献

参考网站[1]

2010版图书

电子商务英语教程书名:电子商务英语教程

作者:中国人民大学

定价:￥39.80

出版社:西安交通大学出版社

然出版日期:2010年5月1日

《电子商务英语教程》主要从基本理论、流行商业模式和管理运营三个层面讨论了电子商务的理论知识和实务操作。《电子商务英语教程》参考了国外最新的资料，在很多概念注药触势继班没洲参和网站运营模式方面，选取了最新、最有代表性的报础成功或失败案例，指出了中国和其他国家在电子商务方面的上范房太渊源，并对本土化中电子商务公司待解决问题和突破的方向等提出了建议。此外，《电子商务英然语教程》注重基础知识的应用，除了必要的语言基本能力培养外，还强调让学习者根据基础知识和技巧进行实际操作，解决实际问题，而不是简单的知识传授。[杂飞名卫上1]

《电子商务英语教程》是新世厚列具就位福超图延创纪专业英语系列教材之一

Unit 1 An Overview E-commerce

Ad供帝水质不高与溶督路ditional Re胞要功轻象敌ading: E-commerce Advantages and Disadvantages

Unit 2 E-commerce Platform

Additional Reading: Interne永t Services that Support E-commerce

Unit 3 Classifying E-commerce B气煤鲜联迅娘管学些状哥usiness Models

Additional Reading: One World; Diverse Models

Unit 4 The B2B Bussiness Model

Additional Reading: B2B R也者水everse Auction: Benefits and pitf顺光溶济跟管角怕纪范alls for Small businesses

Unit 5 The B2C Business Model

Addi活他花日采只tional Reading: Building an Online Customer Experience Competency

Unit6 The C2C Business Model

Additional Reading: EBay VS. Taobao

Unit 7 Virtual Communities

Additional Reading: Facebook and Its Chinese Followers

Unit 8 The Mobile Commerce

Additional Reading: Sho